Dith, this one’s for you
So, in the face of fierce competition (and I personally think that Jim’ll Mix It were robbed), a gardening company calling itself The Lawnranger has won the Yellow Pages’ Best Business Name prize for this year.
Permission to be cynical about this, if I may. Not just because it gives the Yellow Pages free publicity on places they couldn’t otherwise reach (BBC Radio Five Live yesterday afternoon, for instance), but because there is a vague rule of thumb that the more interesting the name, the more disappointing the thing it describes. Not just in businesses (how many pedestrian hairdressing … Continue Reading